Making a difference where it matters

By identifying key market themes that affect your market, we instigate desirable growth paths and deliver profitable results today and in the future. We also provide unique insights on our world, and empower like-minded people with the latest methods, tools and techniques to innovatively visualise, synthesise and replicate success… and help you stay ahead of the pack.

For Investors

What if all your investments could be your best!


As you become more selective with those ventures that are within your portfolio, you will want to focus your efforts on those investment gems that produce value, the old fashioned way. Changing your investment profile and approach, without appearing conservative and losing market share, is hard to achieve.

Try us? We can help you identify strategic opportunities to grow your portfolio, design compelling propositions supported by rock-solid business models and ensure that your ventures communicate value to all relevant stakeholders to optimise future valuation.

For Tech Leaders

Your clients speak business, not tech…

The Tech vs Business Conundrum

Too often Tech companies excel when it comes to technical innovation. But when it comes to developing attractive customer propositions… Well… this is often woeful. And despite amazing success stories surrounding new world start-ups, there are many more venture-backed firms that fail than succeed. This is why we specialise in bridging the all-too-common comprehension gap, and turnaround poor performance into success. We work with you to access the talent, deploy the disciplines and gain the market expertise to help you exceed your investors’ expectations.

For established corporate innovators

Should you just run your business… or innovate?

Accelerate demand.

In the old world, 80% of companies’ budget was dedicated to “Run the Business” type-initiatives. In the new world, the rising importance of open innovation, digital experiences and customer-centricity help early adopters differentiate from rivals. As Data becomes the core currency of our digital economy to support innovation and unique customer engagements, big data analysis combined with disruptive technologies delivers next generation platforms able to address big market challenges. We will help you identify the business and technology themes that matter the most for your audience and design strategies that enable you to accelerate demand.

Inside the circle

What people say...
  • "Sabine is an absolute pleasure to work with. Her professionalism, attention to each of our client’s needs, depth and breadth of knowledge and willingness to go the extra mile was extremely impressive. Sabine demonstrated incredible aptitude for expressing the business value and impact of our offerings on the customer's operational environment in terms of profitable growth, when working on specific opportunities, either in new markets or the finance vertical. The propositions that Sabine and I developed helped FICO enter successfully interesting new markets and customer segments, still today part of FICO’s portfolio."
    Laurence Jacobson
    Lead Consultant at FICO
  • "I love working with Sabine because she's always enthusiastic, responsive and gets the job done on time, and extremely well. Sabine gains the respect of strategic partners, leadership teams and her peers for her deep insurance expertise, her consulting acumen and her creative marketing ideas. But above all, Sabine is respected by all for her wonderful passion to help client companies, partners and peers succeed. She works tirelessly and invests 200% in everything she does."
    Linda Bruning
    Global Alliance Executive at Pegasystems
  • "Sabine knowledge of both the UK and Global Insurance markets is second to none. She has an incredible work ethic and delivers to very tight deadlines and adds great value to whatever project she is involved with. Her input is invaluable and her approach can certainly assist sales teams in securing new customers and additional sources of revenue."
    Peter Newman
    Business Development Executive at The Innovation Group
  • "Anyone looking for quality thought leadership and a customer-focused proposition would do well to work with Sabine and The Proposition Circle. I've worked with Sabine for over four years now on various projects, particularly around thought-leadership and content marketing. Sabine brings many great qualities to her clients and projects. The best of these is probably her ability to build business propositions that prospective customers find truly compelling. We have worked together on many initiatives to develop truly customer-focused propositions as part of companies' brand strategy, which we then marketed through targeted commercial insights or customer-driven website re-designs, and which in turn attracted more-qualified sales leads."
    Damien Seaman
    Senior Copywriter at MoneyWeek
  • "Working with Sabine is a breath of fresh air. She is energetic, highly enthusiastic and motivational. Her knowledge of the insurance industry and financial markets is extremely impressive and she always looks to the future in order to identify opportunities and drive value-based propositions that benefit the organisations she is working with. Sabine has an amazing talent to work with others to produce high quality work in incredibly tight timelines. She is a tenacious individual that has the drive and focus to deliver the ultimate goal. And she is an absolute pleasure to work with too."
    Michelle Connolly
    Director at 300 North Consulting
  • "I have worked with Sabine now through three very different businesses. She is one of the most diligent and detailed strategic thinkers that I have had the pleasure to work with so far. Her business knowledge and application of that knowledge is very deep and yet practical. Sabine gets to the bottom of a value proposition and builds the content around it that brings business success. I have no hesitation in recommending The Proposition Circle and Sabine’s approach in the development of the vision, proposition, messaging, sales enablement and in the operational implementation support that is provided to delivering that work."
    Emma Muir
    Managing Director at CMO Centre
  • "Sabine exudes positive infectious energy which drives innovation and positive change within a business. Whether you are a client, an investor or a business partner, Sabine is a role model of the sort of person you want driving change, customer focus, and innovation within your organisation, and at the same time she will help you shape the sort of culture you want to embed there too."
    Derek Findlayson
    Managing Director at InteliHub Consulting Ltd
  • "Sabine is extremely passionate about her work and this is reflected in the quality and depth of rigour that goes into each deliverable she produces. Her work ethic and ability to work to tight timelines are a credit to her and it is a pleasure to work with her."
    Rhys Collins
    Head of Operations (Africa) at SSP
  • "I had the great pleasure of working with Sabine over two years in one of my recent executive leadership positions. When I met this young lady, she showed drive, energy and focus… and delivered this in a charming and respectful manner indicative of her high intellect. It was clear she was a key contributing factor of our growth strategy and working with our executive and management team she helped us all set a unique direction to distance our business from our competitors. Her work ethics are absolutely incredible. She always put the customer at the centre of her innovative thinking and often became a stepping-stone in advancing key client conversations. Sabine would be an invaluable member of any team or organisation wanting to achieve or exceed its growth outcomes."
    Carol Thompson
    CEO at Road to Value
  • "Sabine's professionalism, work rate and thought leadership are undeniably great - but it's her ability to understand a market, a segment, a business and shape a value proposition that stands out from the crowd. Sabine sees things from the customer’s perspective and shapes propositions able to achieve profitable growth, operational efficiency and mitigate risk. She will map the proposition to the addressable market and research the buying trends and behaviours of your target audience. Her competitor profiles will help you move into the "blue oceans" of selling higher value solutions against customer pain points and stay away from being another commodity based tech company selling features in a frenzied competitive cyclone. Once goals and objectives are set... be prepared to keep up! The journey she takes you through is mesmerising."
    Dean Richardson
    Head of European Sales at SSP
  • "I worked with Sabine when running alliances on a global basis at Chordiant/ Pegasystems. Sabine brought a fresh strategic attitude to strategic proposition design within alliances and was always available to support presentations, webinars, conferences, joint pitches and business development campaigns. She helped formulate and fine tune our global alliance strategy and map it by industry. As an example, this led to a significant project across Asia Pac, and to a number of strategic initiatives across the USA and Europe. The most prominent partnership led to the design of a very unique digital proposition, which was promoted with the top 10 UK insurers. Sabine dedicated the time and effort to help our partners shape unique messages that their customers would respond to. I saw Sabine’s innovative thinking, strategic design and execution abilities at work. I would recommend her to any technology provider wanting to differentiate and grow through a more customer, business and content-centric engagement journey."
    Lisa Jones Caswell
    Strategic Advisor & Consultant at Spencer Stuart
  • "I have known Sabine for over 15 years and always found her to be able to immediately get to the heart of the core of a problem. As the managing director of The Proposition Circle, she combines strategic thinking, intelligence, focus, extreme energy, and always goes the extra mile to find practical solutions and answers to issues. When we now work together on specific initiatives, we start at the crack of dawn and do not finish till very late at night and the process is always fun, valuable and actionable. Indeed, her results speak for themselves. One always comes away from any business interaction excited about what has been discussed and achieved… with a clear set of steps to move things forward."
    Dr Andree Bates
    CEO at Eularis

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